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E-commerce revenue is expected to reach $8.29 trillion globally in 2024.
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In 2019, the number of internet users engaging in e-commerce (buying or selling) in Saudi Arabia reached 23.7 million. This number is expected to rise to 33.6 million, marking a 42% increase.
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Clothing, footwear, and sports goods are the most purchased items online, accounting for 67% of total e-commerce sales.
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Beauty products rank second with 25.9%, followed by books and magazines (24%), and IT services (16%). The remaining percentage is shared among other product categories.
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Due to the COVID-19 pandemic, the number of online stores in Saudi Arabia increased by 12.4%, reaching 28,676 stores by mid-2020, compared to 25,501 stores in the fourth quarter of 2019.



