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Mashroo3k Feasibility Studies entertainment sector Children’s Entertainment Center

Children’s Entertainment Center

Study application

The project involves establishing and equipping a children’s entertainment center. The center includes all games suitable for all ages, such as VR, trampolines, and other modern games. The project strives to capitalize on the increasing demand for these services, targeting children, residents, and visitors from abroad. The center follows safety procedures by enclosing each machine or game with a fence to prevent direct public contact.

Capital

Rate of return

Payback period Second year

Project description

Project description

Mashroo3k Economic Consulting Company is responsible for preparing a feasibility study for a children’s entertainment center project, studying and analyzing market size, demand rates, and the extent of competition. The study reveals that markets are in dire need of the services offered by the center project, which include (children’s games – a restaurant – a coffee shop – family seating – a children’s cinema). The center consists of a two-story building that includes a children’s entertainment center; these games are suitable for all ages, in addition to a children’s cinema. The center also includes a coffee shop, a fast-food restaurant, and a designated area for family gatherings.<br>The center is equipped with all necessary security measures and the latest technology to suit the city’s management with precision and discipline. The center provides all its services with the highest possible level of quality, safety, and security. Furthermore, the center’s prices are competitive and suitable for all targeted groups and sectors. This is achieved by relying on human cadres (technical and administrative) who are pioneers in this field to provide services of a distinguished, professional nature. The center seeks to capture a large percentage of the marketing gap, and also seeks to benefit from the growing size of the gaming market, which is characterized by high demand.

Project Services

Project Services

  • Children’s Games
  • Coffee Shop
  • Children’s Cinema
  • Fast Food Restaurant
Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project Features
  • Study Contents
  • Sector Indicators
  • The Project as an Investment Opportunity
مؤشرات القطاع
  • Comprehensive attention to security and safety
  • Providing comprehensive protection
  • Availability of water games
  • Availability of restaurants and cafes
  • Availability of various entertainment facilities
  • Availability and variety of recreational games
  • A highly qualified work team
  • Availability of highly qualified workers and technicians
  • Supervision by a management team characterized by precision and discipline
  • Using advanced technology in operation

Executive Summary

  • About the project
  • Financial Indicators
  • Justifications for Establishing the Project
  • Government Investment Incentives for the Project
  • Target Markets

  • Project Indicators and Final Results

Study of the project’s services/products.

  • Project description and all its products/services.
  • Project advantages and production requirements.

Market Size Study

  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy

Risk assessment study.

  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.

Technical study.

  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital.
  • Determining the annual operating costs.
  • Determining the amount of working capital.

Financial study.

  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determining the Expected Annual Revenue of the Project Based on the Specified Operational Capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions
  • The project’s financial indicators and sensitivity analysis.

Organizational and administrative study.

  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية

The Entertainment Sector in Saudi Arabia: Vision 2030 and Economic Transformation

After decades of dependence on oil and gas, Saudi Arabia announced its ambitious Vision 2030 as an alternative plan aimed at diversifying national income sources and ensuring sustainable development. The country has dedicated significant efforts and resources to developing non-oil economic sectors, improving their efficiency, and increasing their contribution to the GDP.

One of the key sectors that received special attention is the entertainment sector. Saudi Arabia established the General Entertainment Authority and Saudi Entertainment Ventures (SEVEN), a subsidiary of the Public Investment Fund (PIF). Additionally, the government introduced new regulations and incentives to encourage private sector participation.

As a result, Saudi Arabia has achieved significant gains, attracting billions of dollars in investments both locally and internationally. Over four years, the number of attendees at entertainment events exceeded 46 million, while the number of event days surpassed 26,000 days. The sector also created 101,000 job opportunities for Saudi youth.

Since Mashroo3k Consulting always supports its claims with data, here are the key statistics of the entertainment sector:

  • In 2019 alone, the number of entertainment events reached 690, totaling 9,784 event days, with 34,699,458 attendees.

  • In 2018, the number of archaeological, heritage, and history museums was 33, attracting 1,083,099 visitors.

  • The number of private museums in 2018 was estimated at 195.

  • Saudi Arabia has 8,499 archaeological sites, with 178,020 visitor permits issued.

مؤشرات المشروع

By the end of 2021, the General Entertainment Authority aimed to increase the number of jobs in the sector to 160,000.

Saudi Arabia plans for the entertainment sector to contribute 4.2% to the GDP in the coming years.

The number of companies operating in the sector grew from 22 companies in 2016 to 2,054 companies in 2020.

The government has encouraged its citizens to increase entertainment spending, aiming to raise the percentage of household spending on entertainment activities from 2.9% to 6%.

The entertainment sector is considered one of the most promising industries in the Kingdom, successfully retaining over 78 billion SAR that was previously spent abroad on entertainment and events. Recognizing the sector’s potential and its ability to compete with other industries, Saudi Arabia has expanded its investment in museums and mega projects, such as Qiddiya and the Red Sea Project.

Available data confirms the viability of Saudi Arabia’s strategy, positioning it among the top 10 tourist destinations in the world.

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