Feasibility study for a women’s beauty salon

Study application

Feasibility study for a beauty salon project, which is the establishment of a women’s beauty salon, to provide services dedicated to women, such as hair styling and cutting, makeup application, skin cleansing, massage, etc.) where the salon provides beauty services for women, such as makeup, manicure, pedicure, “hair cutting, dyeing, straightening, blow drying” and others.

Capital

Rate of return

Payback period First year

Project description

Project description

Feasibility study for a beauty salon project, which involves establishing a women’s beauty salon to provide services specifically for women, such as hair styling, haircuts, makeup, skin cleansing, massages, etc. The salon provides beauty services for women, including makeup, manicures, and pedicures, including haircuts, dyeing, straightening, blow-drying, and others. The project is not limited to providing beauty services using makeup only, but also includes Moroccan baths, wrinkle and aging treatment programs, and advice on maintaining the purity and freshness of the skin. This is what distinguishes the project from other women’s businesses. The project targets all women of all ages, as these services are no longer limited to brides only, but have become commonplace for all women at parties, formal and informal outings, and at all times. The project also targets women between the ages of 15 and 55, as women care about their beauty and appearance and always want to look their best. Of course, this will not happen unless they go to one of the beauty salons that offer numerous services and everything they need to look beautiful. Therefore, the project is considered a major investment opportunity that achieves high economic returns compared to other projects.

Project services

Project services

Haircut without a blow-dry.<br>Haircut with a blow-dry.<br>Natural oil hair sessions.<br>Root dyeing.<br>Single-color hair dye.<br>Hair highlights.<br>Moroccan bath.<br>Royal bath.<br>Hareem Sultan bath.<br>Face threading.<br>Facial waxing.<br>Body waxing.<br>Henna and tattoo application.<br>Regular pedicure.<br>Paraffin pedicure.<br>Regular manicure.<br>Paraffin manicure.<br>Light makeup.<br>Full makeup.<br>Nail extensions.<br>Eyelash extensions.<br>Regular skin cleansing.<br>Enzyme skin cleansing and moisturizing.<br>Nail polish.<br>Blow-dry.

Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 11 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project Features
  • Study Contents
  • Sector Indicators
  • The Project as an Investment Opportunity
مؤشرات القطاع

Availability of a distinguished professional staff
Services provided in a sophisticated and advanced manner.
Diverse services offered by the women’s salon.
A sufficient number of workers are available.
Some salon-specific services are available.
The women’s salon’s location is distinguished.

Executive summary

  • About the project
  • Financial indicators
  • Justifications for establishing the project
  • Government investment incentives in the project field
  • Target markets
  • Indicators and final results of the project

Study project services/products

  • Project Description and All Its Products/Services.
  • Project Advantages and Production Requirements.

Market Size Analysis

  • Understanding Distribution Channels.
  • Consumer Behavior, Preferences, and Habits.
  • Competitors’ Products or Services, and Their Strengths and Weaknesses.
  • Market Nature and Characteristics.
  • Demand Size for the Product or Service Offered.
  • Available Market Share of the Target Market.
  • The Optimal Marketing Method.

Risk Assessment

  • Risk Identification.
  • Impact of Risks on the Project.
  • Risk Mitigation Methods

Technical study

  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital
  • Determining the annual operating costs.
  • Determining the amount of working capital.

Financial study

  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determine the expected annual revenues of the project in light of the specified operational capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions.
  • The project’s financial indicators and sensitivity analysis.

Organizational and administrative study

  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية

The Service Sector in the Gulf Cooperation Council (GCC) Countries

According to the macroeconomic theory of sectors, the economy is divided into three main sectors:

  1. The Primary Sector – which is based on collecting raw materials and includes industries such as mining, forestry, oil exploration, agriculture, and fishing.

  2. The Secondary Sector – which involves goods production and trade, such as automobile manufacturing, furniture, and clothing trade.

  3. The Tertiary Sector (Service Sector) – which is responsible for providing and producing services, focusing on intangible offerings such as entertainment, healthcare, transportation, hospitality, and restaurants.

This theory suggests that as countries become more developed, their economies become more reliant on the service sector, whereas underdeveloped nations rely primarily on the primary sector. For instance, in the United States, the service sector accounts for 85% of the total economy.

Saudi Arabia

The service sector is vast, encompassing wholesale and retail trade, restaurants and hotels, transportation, storage, information and communications, financial and insurance services, real estate and business services, social and personal services, and government services. Key indicators of the sector in Saudi Arabia include:

  • The service sector contributes approximately 48.2% to Saudi Arabia’s GDP.

  • The wholesale, retail, restaurant, and hotel sector contributes 10.8% to GDP.

  • The transportation, storage, information, and communications sector contributes 6.6% to GDP.

  • The financial, insurance, real estate, and business services sector contributes 6.4% to GDP.

  • The social, collective, and personal services sector contributes 2.5% to GDP.

  • The government services sector contributes 21.9% to GDP.

In the last year alone, Saudi Arabia issued 100,944 new business licenses, bringing the total number of issued business licenses to 348,173. The wholesale and retail trade sector, along with vehicle repair, dominated new licenses with 48,242 issued, followed by accommodation and food services with 16,531 licenses, and construction with 11,521 licenses.

Qatar

  • The wholesale and retail trade sector in Qatar is valued at 50,083 million Qatari riyals.

  • There are 11,139 establishments operating in wholesale and retail trade, employing 213,954 workers.

  • Employee compensation in the wholesale and retail sector amounts to 11,288,877 thousand Qatari riyals.

  • The hospitality and restaurant sector consists of 2,396 establishments employing 78,194 workers.

  • Employee compensation in the hospitality and restaurant sector is 2,947,431 thousand Qatari riyals.

  • There are 976,015 mobile phone subscribers in Qatar with standard subscriptions and 2,941,556 prepaid mobile subscribers.

  • 2,224 kilometers of roads were paved in the past year.

  • 242,923 driving licenses were issued last year.

  • Compensation for employees in the transport and communications sector reached 24,338,223 thousand Qatari riyals.

  • 715,897 insurance policies were issued in the past year.

  • The business services sector comprises 4,973 establishments, employing 215,285 workers, with employee compensation totaling 15,347,819 thousand Qatari riyals.

  • The private social and personal services sector employs 80,569 workers, with employee compensation reaching 6,127,645 thousand Qatari riyals.

Kuwait

  • The wholesale and retail trade sector contributes 1,644.3 million Kuwaiti dinars to the national GDP.

  • The hospitality and restaurant sector contributes 418.6 million Kuwaiti dinars to GDP.

  • The transport, storage, and communications sector contributes 2,554.5 million Kuwaiti dinars to GDP.

  • 91,340,068 square meters of roads have been paved in Kuwait.

United Arab Emirates (UAE)

  • The wholesale and retail trade, vehicle repair, and motorcycle repair sector contributes 12.3% to GDP (172,288 million dirhams).

  • The transportation and storage sector contributes 5.9% to GDP (82,461 million dirhams).

  • The accommodation and food services sector contributes 2.3% to GDP (32,357 million dirhams).

  • The information and communications sector contributes 2.9% to GDP (41,347 million dirhams).

  • Financial services and insurance contribute 9.6% to GDP (134,773 million dirhams).

  • 7,584,607 insurance policies were issued last year.

  • The wholesale and retail trade sector accounts for 13% of the total workforce in the UAE.

  • The transportation and storage sector employs 6.2% of the total workforce.

  • The hospitality and food services sector employs 5% of the total workforce.

Oman

  • Oman’s total GDP is 29.3 billion Omani riyals.

  • The wholesale and retail trade sector contributes 7% to GDP (2,064.7 million Omani riyals).

  • The hospitality and restaurant sector contributes 1.1% to GDP (308.6 million Omani riyals).

  • The transport, storage, and communications sector contributes 5.9% to GDP (1,721.2 million Omani riyals).

The Global Service Sector

The service sector is the largest contributor to global GDP, accounting for more than three-fifths of total global output. Unlike the manufacturing sector, which produces tangible goods like automobiles and furniture, the service sector provides intangible offerings such as banking, healthcare, transportation, and entertainment.

  • The global service market was valued at $10,814.49 billion in 2020.

  • By 2021, the market had increased to $11,780.11 billion, achieving an annual compound growth rate (CAGR) of 8.9%.

  • Following the recovery from the COVID-19 pandemic, experts predict that the global service market will reach $15,683.84 billion by 2025, achieving a CAGR of 7% in the coming years.

 

مؤشرات المشروع
  • “Mashroo3k” Consulting Company recommends investing in the service industry, as its contribution to the global GDP has increased from 62.8% in 2010 to 65.7% in 2020. According to World Bank data, this industry’s share in global GDP is expected to rise to 69.6% by 2030.

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