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Mashroo3k Feasibility Studies entertainment sector Entertainment City

Entertainment City

Study application

The project is to establish and equip an entertainment city, based on the presence of entertainment places and various playgrounds for practicing hobbies and favorite games. The project services are: (mini golf course – cafe – restaurant for serving light meals and drinks – Mickey Mouse train – flying saucer – roller coaster game – 5D cinema game – chains – bumper car – scissors game – horse carousel – Ferris wheel – Discovery game – Russian train – electric car collision – gasoline car racing game – poster game).

Capital

Rate of return

Payback period Fifth year

Project description

Project description

Mashroo3k Economic and Management Consulting is responsible for conducting a feasibility study for the entertainment city project. It conducts marketing research and analyzes all aspects related to the target markets. Ultimately, we discover that the market is in dire need of the services offered by the project. These services include: a mini golf course, a café, a restaurant serving light meals and drinks, a Mickey Mouse train, a flying saucer, a roller coaster, a 5D cinema, chains, a bumper car, a scissors game, a horse carousel, a Ferris wheel, the Discovery game, the Russian train, an electric car crash course, a gasoline car racing game, and a poster game.<br>The project consists of a divided mini golf course; each game has 16 levels. This is in addition to a café serving juices, soft drinks, and hot drinks, as well as coffee and mineral water. The project also includes a restaurant serving light meals such as pizza and other meals. In this regard, it should be emphasized that the project will provide its services with the highest quality and at competitive prices, and will benefit from the growing market size and increased demand for such services.

Project Services

Project Services

  • Cafe
  • Restaurant
  • Mini Golf Course
  • Mickey Mouse Train
  • Flying Saucer
  • Roller Coaster
  • 5D Cinema Game
  • Chains
  • Bumper Car
  • Scissors Game
  • Carousel
  • Ferris Wheel
  • Discovery Game
  • Russian Train
  • Electric Car Crash
  • Gasoline Car Racing Game
  • Poster Game

Why Mashroo3k ?

Why Mashroo3k ?

  • Mashroo3k has over 10 years of experience in preparing feasibility studies, conducting market research, and providing comprehensive consulting services.
  • Mashroo3k has offices in 7 international branches, located in Saudi Arabia, the UAE, Egypt, Qatar, Oman, Yemen, and Iraq, in addition to its agents in China, Singapore, and other countries.
    Having delivered over 7,000 feasibility studies, Mashroo3k has helped thousands of clients achieve their investment goals.
  • Mashroo3k’s services are accredited and trusted by all financial institutions and funding entities across the Middle East.
  • The company’s geographic reach spans 35 countries across all continents.
  • Mashroo3k holds membership in over 100 prestigious international organizations specializing in market research and business management.
  • Its team consists of 350 consultants with deep expertise in promising economic sectors, ensuring tailored solutions and strategies that meet clients’ needs.
  • Mashroo3k is partnered with more than 10,200 suppliers across 22 countries, providing logistical support for projects, including production lines, raw materials, machinery, and equipment.
  • With an extensive database, Mashroo3k enhances the accuracy of its forecasts and analyses, strengthening its risk management capabilities.
  • Project Features
  • Study Contents
  • Sector Indicators
  • The project as an investment opportunity
مؤشرات القطاع
  • A unique and quiet place to meet people
  • Enjoy an atmosphere of peace and tranquility
  • Quality of food and beverages at the restaurant
  • Organization and sophistication in customer service
  • Splendid architectural design and color coordination
  • A professional and distinguished staff
  • Attention to general restaurant cleanliness

Executive Summary

  • About the project
  • Financial Indicators
  • Justifications for Establishing the Project
  • Government Investment Incentives for the Project
  • Target Markets

  • Project Indicators and Final Results

Study of the project’s services/products.

  • Project description and all its products/services.
  • Project advantages and production requirements.

Market Size Study

  • Understanding distribution channels.
  • Consumer behavior, preferences, and tendencies.
  • Competitors’ products or services, along with their strengths and weaknesses.
  • Market nature and its characteristics.
  • The demand size for the offered product or service.
  • The available share of the target market.
  • The optimal marketing strategy

Risk assessment study.

  • Risk identification.
  • The impact of risks on the project.
  • Risk prevention methods.

Technical study.

  • A detailed description of the project’s products, expected production capacity, and determination of investment costs.
  • Determining the required electricity and water capacity.
  • Determining the project’s labor requirements.
  • Determining the project’s requirements.
  • Calculating construction and building costs.
  • Calculating the total capital.
  • Determining the annual operating costs.
  • Determining the amount of working capital.

Financial study.

  • Total investment costs required for the project.
  • Organizing cash flow statements, income statements, and the balance sheet for the first ten years of operation.
  • Determining the Expected Annual Revenue of the Project Based on the Specified Operational Capacities
  • The optimal financing structure for the project in light of investors’ capabilities and financing conditions
  • The project’s financial indicators and sensitivity analysis.

Organizational and administrative study.

  • Project workforce.
  • Organizational structure.
  • Job responsibilities.
المشروع كفرصة استثمارية

The Entertainment Sector in Saudi Arabia: Vision 2030 and Economic Transformation

After decades of dependence on oil and gas, Saudi Arabia announced its ambitious Vision 2030 as an alternative plan aimed at diversifying national income sources and ensuring sustainable development. The country has dedicated significant efforts and resources to developing non-oil economic sectors, improving their efficiency, and increasing their contribution to the GDP.

One of the key sectors that received special attention is the entertainment sector. Saudi Arabia established the General Entertainment Authority and Saudi Entertainment Ventures (SEVEN), a subsidiary of the Public Investment Fund (PIF). Additionally, the government introduced new regulations and incentives to encourage private sector participation.

As a result, Saudi Arabia has achieved significant gains, attracting billions of dollars in investments both locally and internationally. Over four years, the number of attendees at entertainment events exceeded 46 million, while the number of event days surpassed 26,000 days. The sector also created 101,000 job opportunities for Saudi youth.

Since Mashroo3k Consulting always supports its claims with data, here are the key statistics of the entertainment sector:

  • In 2019 alone, the number of entertainment events reached 690, totaling 9,784 event days, with 34,699,458 attendees.

  • In 2018, the number of archaeological, heritage, and history museums was 33, attracting 1,083,099 visitors.

  • The number of private museums in 2018 was estimated at 195.

  • Saudi Arabia has 8,499 archaeological sites, with 178,020 visitor permits issued.

مؤشرات المشروع

By the end of 2021, the General Entertainment Authority aimed to increase the number of jobs in the sector to 160,000.

Saudi Arabia plans for the entertainment sector to contribute 4.2% to the GDP in the coming years.

The number of companies operating in the sector grew from 22 companies in 2016 to 2,054 companies in 2020.

The government has encouraged its citizens to increase entertainment spending, aiming to raise the percentage of household spending on entertainment activities from 2.9% to 6%.

The entertainment sector is considered one of the most promising industries in the Kingdom, successfully retaining over 78 billion SAR that was previously spent abroad on entertainment and events. Recognizing the sector’s potential and its ability to compete with other industries, Saudi Arabia has expanded its investment in museums and mega projects, such as Qiddiya and the Red Sea Project.

Available data confirms the viability of Saudi Arabia’s strategy, positioning it among the top 10 tourist destinations in the world.

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