European Society for Opinion and Marketing Research

The European Society for Opinion and Marketing Research (ESOMAR) contributes to the field of social research and data analysis, using the latest statistical and analytical techniques from the social and behavioral sciences, and applied data science.

About the European Society for Opinion and Marketing Research

The European Society for Opinion and Marketing Research was founded in 1947 in Amsterdam, the Netherlands, as a non-profit membership organization dedicated to promoting ethical and professional values ​​in the international marketplace, in partnership with the International Chamber of Commerce.

Objectives of the European Society for Opinion and Marketing Research

The European Society for Opinion and Marketing Research provides a comprehensive and accurate database on the size and needs of the Arab and global markets, helping providers of goods and services, governments, non-profit organizations, institutions, and individuals make sound investment decisions. Research World Magazine, produced by the European Society, is one of the most widely circulated magazines in the world, with a circulation of more than 20,000 copies across Europe.

European Society for Opinion and Marketing Research Services

The European Society for Opinion and Marketing Research provides professional leaders and entrepreneurs with a variety of services that help them learn about the latest trends and applications and make the most of statistics and analytics. Among the most prominent services offered by the European Society are:

  • Building a community of students, alumni, and professionals.
  • Supporting academics and organizations and coordinating theory and practice.
  • Support academic community activities to facilitate access to shared knowledge from insight and analytics institutions around the world.
  • Aligning the community through shared values ​​around the responsible and ethical use of data, research, and insights.
  • Supporting government officials to better understand the value proposition for communities and how to operationalize visions and achievements.
  • Helping society better understand the work entrepreneurs do to improve people’s lives.
  • Protect individuals by providing free mechanisms to raise concerns about research that does not meet European Society requirements.

 

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