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Global reports predict that e-commerce in the Gulf Cooperation Council (GCC) countries will grow at a faster pace between 2020 and 2022, with a growth rate of 20%, followed by 14% growth until 2025.
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Without the impact of COVID-19, these rates would have been 14% and 10%, respectively.
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By 2025, the GCC e-commerce market is expected to reach $50 billion.
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Millennials represent over 45% of the GCC population, making e-commerce a highly promising sector in the region.
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60% of millennials in the GCC shop online.
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The average time spent by users on popular shopping platforms such as Amazon, Namshi, and Noon has increased:
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Users now spend 9 to 12 minutes per day browsing these platforms.
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The number of pages viewed per session ranges between 7 and 8 pages.
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